Dubai Summer Surprises finishes in July

The final day of the Dubai Summer Surprises sales will be July 31st, when major reductions at the destination's shopping malls will come to an end.

Anyone who has taken cheap flights to Dubai and wants to nab themselves a bargain should get involved with Dubai Summer Surprises, which ends on July 31st.

The annual retail festival sees several of the destination's stunning shopping malls offer major reductions on a huge variety of items.

While the central aim of the event is to persuade people to spend money, the stores do their bit to make things entertaining for consumers by setting up live performances and workshops to keep the whole family in high spirits.

The first Dubai Summer Surprises took place in 1998 and it has since become a world-famous shopping event, with prize giveaways and exhibitions set up alongside the festival of consumption.

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Dubai Summer Surprises 'to boost visitor numbers'

The shopping and entertainment festival is expected to attract many tourists to the emirate.

An increase in the number of people booking flights to Dubai is expected throughout the emirate's annual Summer Surprises entertainment and retail fiesta.

The festival, which kicked off at the start of last month and is set to run until July 31st, sees around 50 luxury shopping malls slashing their prices while staging a variety of family-focused activities.

According to Gulf News, a number of hospitality firms are expecting the event to provide a substantial boost to hotel occupancy rates in Dubai.

Joydeep Ghosh, director of sales and marketing at the Moevenpick Hotel Deira, is expecting more than 70 per cent of rooms to be booked up during the fiesta.

The Jumeirah Group's vice president of sales and marketing for Dubai Christian Pertl added the promotion will help to tackle the drop-off in visitor numbers that is often seen during the hottest months.

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